A social media marketing strategy will help your business tackle its goals with a sense of purpose. First things first: you need to figure out what you want out of *social media* writ large. Looking for more customers? Trying to engage a new demographic? Want to become an influencer in your industry? Perhaps you want to bolster your brand and achieve a larger share of voice in your marketplace?
Read MoreHave some downtime? August feels like a good time to catch up on those tasks you’ve been putting off, while everyone (but you) seems to be out of town.
Read MoreLike you don’t wear enough hats already.
The sheer number of marketing channels can be paralyzing. Combined with newer marketing automation platforms, analytics and my personal favorite, the relentless acronyms, the process of marketing your business can be somewhat bewildering.
Read MoreThe truth is, your brand matters. A lot. Particularly in the eyes of your customers, who identify with your business, support it, and promote it for you. Help them help you. It's time to put your best foot forward.
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